Search engine optimization, or ( SEO ) .

 


Search engine optimization, or SEO, is the process of improving the volume and caliber of website traffic that search engines direct to a website or web page.

How search engines function Computer-developed algorithms determine what people seek for, the search engines that their target audience favors, and the actual queries or keywords that users enter into search engines.

SEO is done because search engines will send more traffic to a website that ranks higher in search engine results pages (SERPs).

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